Wednesday, March 3, 2010
The Walter and Elise Haas Fund asked me to create a piece for their office space and I decided to document their philanthropic work. Easy to say, but because they support so many amazing efforts here in the Bay Area, it was challenging to settle on which threads to pick up and follow.
Speaking of process, last night at an ASMP gathering, Geri Meiglicz of Story4 talked about how the time spent with any nonprofit client, determining which subject best illustrates their storyline, is very likely the most important aspect of making successful multimedia collaborations. Journalism 101 meets Journalism 901.
The great folks at JFCS-EB, SFNCT, RISL, SFCMC, ANA helped me find the people that told their particular storylines. A shout out to all of you. And another shout out to Frances Phillips and everyone at Haas, Sr. for your support in making this all happen. Thank you.
Cantilever Project has been up on the west wall of the fund's San Francisco headquarters for the past two years. If you are near the San Francisco embarcadero this month, pop into One Lombard and take a look. The piece is coming down this month and the prints will be donated to each of the nonprofits.
Full circle. Givers gain.